Brand Identity Refresh
Art Direction
Website Design + Development

Modernizing a tech-forward tutoring platform.

Bansho is a virtual tutoring service primarily serving students in grades K-8. The company needed a modern refresh to appeal to both its Gen-Z pupils and their Gen-Y parents/customers, so we took the existing style guide and brought it into the 21st century.

The Bansho logo mark was reworked into a flat, iconographic style with flexible color application, and the secondary illustrations were replaced with contemporary digital stickers to evoke the fun and pride of earning that gold star at the end of a long school day.

The brand refresh came to life in the form of a website, social media guidelines, and various marketing collateral.
Visit the Site  →
The original Bansho Logo
The refreshed bansho logo