Hive3 is a community for AI creators to engage in design-centric competitions by leveraging artificial intelligence tools. The business needed a young, tech-focused identity system that allowed for flexible application across marketing and product design. To create this adaptable system, we built a color palette that balanced saturated neon hues with dark neutrals. The former allows for eye-catching marketing materials to be created while the latter allows for more streamlined digital products, all laddering back to parent brand Forum3. The brand mark uses a simple hexagonal shape to underscore the concept of the ‘hive’ mentality, while the wordmark deconstructs letterforms and reassembles them to create the illusion of a full word that actually uses fewer characters. Fun 3D assets augment the tech-centered experience.
