For the Motion Picture Association, I helped shape a social media strategy designed to make the film industry feel more accessible, entertaining, and culturally relevant online. My work included developing weekly editorial calendars, writing copy, and concepting and producing visual content across formats—from static graphics and motion pieces to short-form video edited from behind-the-scenes footage. Highlights included a series of digital trading cards celebrating the release of Avengers: Endgame, cheat sheets mapping the houses and character relationships from Game of Thrones, and various behind-the-scenes videos exploring the craft of filmmaking. I also participated in weekly editorial meetings to review performance metrics, refine creative direction, and ensure our content stayed aligned with the organization’s voice, audience interests, and engagement goals.
